Royal Philips unveils Friends of Hue

The global leader in lighting Royal Philips has announced the launching of Friends of Hue that is set to bring dynamic immersive lighting to Australian homes. 

Image credit: Royal Philips
Image credit: Royal Philips

“At Philips our core focus has always been to improve people’s lives through meaningful innovation, and we believe we have done just that by expanding the range of possibilities of Hue through Friends of Hue. The scope of smart LED technology means we are able to control lighting in more intuitive, exciting and smarter ways,” said Rob Fletcher, General Manager of Philips Lighting Australia and New Zealand in a press release.

The new Friends of Hue LivingColors and Friends of Hue LightStrips allow users to connect to Philips Hue using the Hue app.

The intuitive app allows users to personalise their home lighting to suit their moods and preferences. With the help of program timers, users can even manage their daily lighting schedules.

“New Friends of Hue LivingColors Bloom is compact, portable and designed to fit in small spaces, offering up to 16 million different ways to colour your home with the swipe of a finger on the app.  This versatile light source can be placed wherever you need it – through the Philips Hue app match colour light to a moment or add accents to your home by directly lighting a space or washing a wall with a splash of colour. You can even highlight a spot then program LivingColors Bloom to gradually dial down the intensity to blend soft, smooth tones across a room,” it says in the press release.

“Friends of Hue LightStrips* are innovatively designed to deliver ‘indirect’ light and can be bent and fixed to personalise your home lighting experience.  These flexible two metre strips studded with LEDs provide complete design freedom – run them under a sofa or concealed under shelves.”

You can now purchase Philips Friends of Hue LivingColors for RRP $99.98, and LightStrips for RRP $124.95.

Both products are available at and Apple stores. The Philips Hue starter kit is sold separately for RRP $249.95.

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