WigWag announces Filament – the smart colour LED light bulb

Filament by WigWag is a smart, dimmable and full-colour LED light bulb that can be controlled individually or in a group with the WigWag app for iOS or Android or by a wall switch.

Image credit: WigWag
Image credit: WigWag

According to the press release on the Business Wire, the light bulb is powered by the WigWag Relay which plugs into the local router and produces more than 64 million colours with up to 800 lumens output.

The WigWag Relay is the brains of the operation which enables Filaments to operate together under the WigWag platform. The Relay also enables other Internet-connected devices such as Belkin WeMo devices, Sonos, Nest, Philips Hue, LIFX and INSTEON bulbs to work together and has an open approach to the Internet of Things.

“Automated lighting is really only useful when you can outfit an entire room or house. Our smart colour bulbs are packaged in kits at affordable prices to move things away from ‘too-expensive’ or ‘geek toys’ to consumer ‘must haves.’ We know the average person simply wants to group colour bulbs together and have unified control to do amazing things with lighting. There’s no reason it shouldn’t be easy and more affordable to create this smarter, more colourful and dynamic environment,” said Ed Hemphill, CEO and co-founder, WigWag.

“We wanted all things WigWag to work with all other smart solutions on the market — even those that are not out yet — so consumers would never be limited in what they could do. WigWag opens the Internet of Things for consumers, developers and hobbyists to grow their collection of smart devices and optimise their home or office with all things working together. If a user says ‘all lights off’, all the lights, regardless of brand or protocol, simply go off. That’s the experience we wanted to provide.”

Starter sets consist of a WigWag Relay and four, eight or 12 bulbs at $199.99, $299.99 and $399.99. Bulb expansion kits are available for $25 per bulb.

Filament is available for pre-order on store.wigwag.com and Amazon for Fall 2014 delivery.

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