Melbourne Cricket Club (MCC) has announced that it plans to turn Melbourne Cricket Ground (MCG) into one of Australia’s most technically advanced stadium with technology giants IBM and Cisco and construction firm Cockram tasked with building a high-density secure Wi-Fi network at Melbourne’s iconic MCG.
These high-tech plans include LED lighting that is set to drastically enhance the visual appearance of the MCG.
Approximately 240 LED lamps will light the entire underside of the upper area of Level 4 seating, enabling the exterior of the stadium to be lit up in team/club colours, allowing AFL and cricket tenants to differentiate their home matches.
“I am delighted that the MCG will soon be one of the most connected stadiums in the country. This is a significant investment to improve and personalise the MCG customer experience and also operate a more efficient stadium. This will take the fan experience to another level with significant improvements to the MCG’s connectivity. This increased capacity will be great news for the four million people who visit the MCG each year. Whether you are a Collingwood, Hawthorn or Melbourne Stars fan, you want to feel like you are at a home game. We can now add to that true home team feeling at the MCG,” said MCC CEO Stephen Gough.
LED strip lighting will also be installed on the exterior façade to highlight the stadium, including gate entrances. Improved external digital way finding signage will be provided in Yarra Park.
Cockram Construction has been engaged as head contractor of the project.
“We look forward to delivering a critical piece of technology infrastructure for the most iconic sporting stadium in the country”, said Cockram Managing Director, Malcolm Batten.
IBM is the technical contractor that is in charge of designing and evaluating all technology options and implementing the selected solution to further enable the delivery of fan engagement innovations.
“The technology solution IBM has designed and is implementing will deliver the foundational backbone for MCC to future proof Australia’s premier, world-renowned stadium. This work will enable MCC to take advantage of the latest mobile, social and analytics technologies. It will create unrivalled and personalised in-stadium fan engagement and ensure premier game day experiences, giving fans more reasons to visit more often. IBM’s expertise in delivering world leading innovation and digital solutions for sport and entertainment industries will deliver new commercial possibilities and attract more world-class events to the MCG. IBM is excited to partner with MCC on this transformation journey,” said Catherine Caruana-McManus, Director IBM Smarter Cities Australia.
“The MCG is an iconic global sporting venue, and the MCC is transforming the stadium into one of the most technologically advanced in the world with the help of Cisco Sports & Entertainment solutions. We believe that as the Internet of Everything connects more people, processes, data and things, the fan experience will become more immersive, customised and engaging. We are thrilled to be working with leaders like the MCC and IBM on this project,” added Cisco Systems director, Jonathon Dixon.