OSRAM‘s subsidiary Clay Paky will be responsible for the lighting spectacle that will grace the stage of Europe’s largest television production and the biggest non-sport event in Europe – the Eurovision Song Contest.
The show, which will be taking place from 18 to 23 May in Vienna, Austria, is expected to attract about 200 million TV viewers from all around the world, with OSRAM providing the majority of the lighting this year as the event’s official lighting partner.
Italian event lighting specialist Clay Paky has an outstanding reputation in the international entertainment industry and has provided lighting for shows performed by major artists like Kylie Minogue and Robbie Williams.
Hans-Joachim Schwabe, CEO of OSRAM Specialty Lighting, said the company’s products will not only be used in the Vienna Stadthalle in the final but also in the semi-finals.
“We transform the largest entertainment spectacle in the world into the largest lighting technology event with our light systems,“ Mr Schwabe said.
“We want to turn the show into a really unforgettable event for the audience. For many years Clay Paky products have been used for the ESC and continue to set new standards in event lighting.”
OSRAM is also showcasing its Lightify LED lighting system in the “Eurovision Village” at the Rathausplatz in the centre of the city, where up to 20,000 visitors are expected to turn up in the evenings to view the contest on huge screens.
OSRAM says that visitors will be able try out the lighting control option on their smartphones in a unique way by using the app to “vote” and show support for each of the contestants during the final shows on a scale from one to twelve. The results of the voting will be translated into a colour and the Rathausplatz will then be bathed in light of this colour. Red light signifies maximum points, and blue toward the other end of the spectrum indicates one point.
“The ESC is the ideal platform for Lightify. Young people can use light to boost the excitement of a major event and add another emotional layer,” said Timon Rupp, Head of the Lightify Innoventure at OSRAM.
“In this way, OSRAM and Lightify provide impressive confirmation of the company’s powers of innovation.”