Royal Philips is collaborating with Live Nation Entertainment “to connect” music fans from around the world through intimate emerging artist performances and interactive connecting lighting using the Philips Hue family of connected lights.
In a string of exclusive online videos dubbed “the Living Light Sessions”, emerging Live Nation artists perform house concerts to showcase how connected lighting from Philips Hue transforms living rooms into intimate music venues.
“When paired with more than 450 third-party apps now available, the Philips Hue family of connected lights, the leading lighting platform in the connected home, delivers limitless possibilities to create dynamic experiences in the home, especially when synced by apps to music – either pre-recorded or performed live,” the company said in a media release.
“Whether the music is soft and soothing or loud and upbeat, the versatility of Philips Hue and its growing ecosystem allows imaginations to run wild and takes interaction with favourite songs to a new level.”
Scott Martin, Chief Marketing Officer, Philips Lighting North America, says the aim of the project is to encourage Philips Hue enthusiasts to get creative and use their imaginations to unlock new ways to use the connected lights system.
“Music provides the perfect opportunity for people to create new immersive experiences every day in their homes,” Mr Martin says.
“Live Nation connects people with music. Philips connects people with light. The timing for our collaboration couldn’t be more right and we want the moments that we create together with these talented, emerging artists to inspire more dynamic experiences in households everywhere.”
Russell Wallach, president, Live Nation Media & Sponsorship said his team is excited to be partnering with Philips to help demonstrate how environments can be transformed through the magic of music and lighting.
“Live Nation is in the business of lighting up special musical moments for people everywhere,” Mr Wallach said.
The inaugural Living Light Sessions performance, which features Rudimental performing their single “Lay It All On Me”, is now available online.