Liown Electronics partners up with GKI/Bethlehem Lights to boost sales of its technology

Liown Electronics Co. Ltd, a world leading LED lighting technology company, has announced that it has inked a partnership agreement with GKI/Bethlehem Lights, a leader in the seasonal décor industry, to boost the sales of its technology.

Image credit: Pr Newswire
Image credit: Pr Newswire

Liown is one of the largest suppliers of LED flameless candles and lighting; the new partnership leverages the company’s new Matrix Flame™ candles and its prized Moving Flame™ candles with GKI/Bethlehem Lights’ extensive distribution network in the United States.

Under the terms of the deal, GKI/Bethlehem Lights will market and distribute two (2) Liown candle technologies:

  • Matrix Flame™ Candles: Using 76 micro LEDs built into the tip, the flame is ever varying in its appearance and creates the most realistic flicker ever invented; and
  • Torchiér™ Candles: With Liown’s patented Moving Flame™technology, this candle presents a simulated flame that dances like a traditional flame without the hazard or mess.
Image credit: liown.com
Image credit: liown.com

“Liown’s ground-breaking technology and beautiful products matched with GKI/Bethlehem Lights expansive distribution reach and credibility with customers is a huge win for the marketplace,” said Johnny Yang, Liown chief executive officer.

“Our product portfolio continues to grow, and when paired with GKI/Bethlehem Lights’ strong influence in home décor distribution, customers are the true beneficiaries – they have better buying opportunities, better prices and better customer service with our partnership.”

“Working with Liown to bring more of these upscale and innovative products to the market is a great opportunity for both our business and our customers,” said Jim Wenz, GKI/Bethlehem Lights general manager.

“We are focused on increasing our footprint in the flameless candle market with the Matrix Flame™ and Torchiér™ brands, and we look forward to serving our customers so they get the exact products they want, when they want them.”

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