Soraa enters the directional luminaire market

Soraa has announced its entrance into the directional luminaire market with the introduction of Soraa Arc, a boldly designed and beautifully understated luminaire built around the slimmest profile die-cast heat sink in the industry.

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The combination of perfect light and modern form, Arc is optimised for superior thermal management and provides an unmatched balance of full spectrum colour and white rendering; superior light distribution; and clean beams delivering beautiful light across a multitude of applications.

Soraa’s CEO Jeff Parker said the company’s LED technology allows the slimmest, most versatile luminaires in the industry.

“We invented perfect, full spectrum light and now we’re applying that same passion and expertise to design and invent products that haven’t existed until today,” Mr Parker said.

“Soraa manufactures the smallest, most powerful LEDs and we intend to use our unique light source to design and develop smaller, more powerful luminaires, giving our customers truly unique lighting solutions.”

According to the company, Soraa Arc will initially be offered in track, pendant, downlight, and surface mounted designs as well as with fixture SNAP accessories, including trims, Snoot and wall washes in a variety of colours.

George Stringer, Senior VP of Sales at Soraa said all Arc luminaires feature Soraa VIVID COB light engines with full spectrum 95CRI, R9>95 and Rw 100 typical.

“Having recently previewed the Arc directional fixtures, our customers are thrilled to now have an end-to-end solution from Soraa they can rely on for a wide range of applications,” Mr Stringer said.

“And because we can now offer our customers a fully integrated, ultra-thin design with the added benefit of guaranteed compatibility and best-in-class dimming, we see specifiers beginning to re-think the way they design, by emphasizing rather than hiding luminaires.”

Susan Larson, Vice President at Soraa responsible for the Fixture business and the design lead for Soraa Arc said colour temperatures will include 2700K, 3000K and 4000K.

“Soraa’s core GaN on GaN technology is what makes us different than every other LED company in the world,” Ms Larson added.

“It’s the science behind our technology that gave my team the ability to design shallow fixtures, small apertures and narrow clean beams, unmatched by anyone else. This is why the Soraa Arc family is so unique, versus other directional fixtures on the market today.”

For more information on the Arc, please visit www.soraa.com/products/directionalluminaires.

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